Did you know that nonprofit fundraising is an industry? I assumed someone wrote that stuff, retired folks, mainly. But it turns out there are professionals doing it. And well paid ones, too.
HOT is the acronym for Heart of Texas.
hotcopy.com might have been a better handle, but it was taken. As a writer, nonprofit fundraising is a challenging endeavor. It puts my skills to the test. Have you ever written a persuasive letter? If you have, you know how hard it is to convince somebody of anything, much less to give money.
The first rule is to know your reader. There are ways to get the demographic profiles. The better you know her, you can then understand what makes her tick . . . . But here I am giving away my secrets.
If you want to find out more about fundraising, you'll have to go to my .com website. This space is reserved for thoughtful inspiration.